FRESH combines a collection of international contemporary illustration used in a wide range of styles and techniques. Presented as a series of three volumes: Object, Public and Print. From personal work to commercial illustrations, from fashion to street art, from two-dimensional to sculptural approaches – the FRESH series features more than 1,400 works of illustrative art. The selection of works reproduced in FRESH was considered by a jury of professional illustrators including Johannes König, Michael Luz, Mone Maurer, Raban Ruddigkeit and André Rösler. FRESH is edited by designers of Slanted magazine and weblog from the German Studio MAGMA Brand Design.
FRESH 1 – OBJECT explores illustration situated within a sculptural or spatial environment as well as celebrating various techniques of applied illustration for three-dimensional objects and products, from fashion to industrial design.
FRESH 2 – PUBLIC studies ideas behind the notion of street-art, graffiti and illustration in relation to architecture, in-store graphics and public space. Questioning the boundaries of staged illustration, the concept of permanence and spatial awareness.
FRESH 3 – PRINT provides a cutting edge presentation of illustration using its immediate material. Revealing personally ornamented relations to fashion illustration and commercially produced work for books, magazines, flyers and brochures.